COMMITMENT
Produces the department's Playbook three times per year in the spring, summer, and fall/winter, for publication on the department webpage.
Social Media: Manage and keep current the department's social media pages on Facebook, Twitter, and Instagram using the handle @SugarLandParks. Provide all visual content that represents all areas of parks and recreation, maintain strong customer service through the department's online presence. Monitor, review analytics, measure return on investment and develop strong content strategy plans. The department's social media pages are monitored at a minimum from 7 A.M. to 10 P.M., seven days per week. Analytics are reviewed monthly in-house, after each event or campaign and quarterly for performance measures. The return on investment is measured by comparing campaign results to analytical data.
Promotions: Develop marketing pieces as needed, and include promotional objectives, target audience categorization, key message identification, and design elements and methods/channels through which the information is disseminated. This may include but is not limited to the development and design of items such as press releases, banners, posters, postcards and signage to inform the community. Identifying creative and appropriate outlets that further enhance and continue to increase the City’s promotional reach across the regional area.